How can directors best support and direct strategic business transformation in 2021 and beyond?
In This Episode
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- A “Breadth Strategy” Philosophy: Flur thinks of herself as a breadth strategist rather than a depth strategist. She explains her perspective, and the value of having both breadth and depth in corporate leadership.
- Public and Private Strategic Business Transformation: As a transformation expert who has led several companies through unique transformations, Flur discusses her experiences with private and public company transformations
- Strategic Transformation in COVID-19: Flur discusses what she learned from launching strategic initiatives in the midst of the COVID-19 pandemic.
As we move toward the next normal, how should boards think about business transformation? In this episode, we hear from transformation expert and board member Dorlisa Flur about her experiences overseeing several unique business transformations, some in the midst of the COVID-19 pandemic.
A “Breadth Strategy” Philosophy
Flur has referred to herself as a breadth strategist rather than a depth strategist. She explains where this perspective came from: “Regardless of my title at different companies, I always managed strategic positioning and transformation. At various points, I was handed the steering wheel and led these transformations.”
Managing strategic transformation at a variety of companies informed Flur’s philosophy in this regard: “Those roles informed my ability to think in a top-down way, but to link that approach with a bottom-up perspective. As a director, it allows me to fly high and broadly, seeing changing landscapes, but also to find the right critical point to dive deep enough into the details to inform the top.”