Lessons in brand building

In a world of transparency and accountability, building a strong and consistent brand is paramount for any successful organization. How can companies do this effectively?

Tina Sharkey, entrepreneur, investor, advisor, academic and board member takes us inside the world of brand building in this episode of Inside Today’s Boardrooms.

• How has brand building changed in the last few years?
• What should boards be asking their teams about brand strength and brand promise?