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Dottie Schindlinger
Executive Director, Diligent Institute

Observing Data Privacy Week 2025: Key strategies for safeguarding customer data

January 27, 2025
0 min read
Employees discussing how to safeguard customer data during Data Privacy Week

This week, from January 27th to 31st, 2025, the world will observe Data Privacy Week. This global initiative aims to encourage individuals and businesses to prioritize data privacy, protect sensitive information and build trust. In our fully digital society, privacy has become more important — and harder to safeguard — than ever.

Data Privacy Week is a great time for organizations to reassess their data protection measures and consider best practices to ensure the security and privacy of customer information. For Diligent, Data Privacy Week is a time to reflect on all that we are learning about cybersecurity best practices for practitioners, directors and C-suite leaders. Below, we've compiled highlights from a few of our favorite current resources created in partnership with cyber thought leaders.

The significance of data privacy for organizations

Data privacy is the cornerstone of building trust with customers. Today, consumers are more aware of how their personal information is collected, used and shared. The tension between what is legally permissible and what customers expect is a central issue in data privacy.

"Every company's data governance framework might be a little bit different, but broadly speaking, a couple of guiding principles are important." — John Rodi, Co-Leader at the KPMG Board Leadership Center

In a recent episode of Inside Today's Boardroom, John Rodi, Co-Leader at the KPMG Board Leadership Center points out that companies must navigate this fine line carefully. Balancing legal requirements with customer expectations is crucial for maintaining trust and ensuring customer satisfaction.

Identifying data-related threats

Organizations face a range of data-related threats that can undermine customer trust and security. Key risks include:

  • Data quality: Ensuring the accuracy and reliability of data.
  • Data security: Protecting data from breaches and unauthorized access.
  • Compliance with data privacy laws: Staying up-to-date with evolving regulations.

Rodi emphasizes the importance of understanding these risks and keeping boards informed. Effective management of these threats is essential to protect sensitive information and uphold privacy standards. Companies must remain vigilant and proactive in identifying and addressing these risks to prevent data breaches and ensure compliance with new privacy regulations.

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Implementing effective data governance strategies

A strong data governance framework is vital for safeguarding customer data. Here are some guiding principles to establish such a framework:

  • Align with strategic goals: Ensure data governance policies support the company’s overall strategy.
  • Clear reporting structures: Define clear lines of responsibility and accountability.
  • Defined roles: Clearly define the roles of the chief data officer (CDO), chief information officer (CIO) and chief information security officer (CISO) to ensure effective oversight and compliance.

Organizations should also establish a system for maintaining compliance with laws and regulations. This includes regular updates to keep the governance framework current with evolving privacy laws and industry standards. A cross-functional team can help manage and oversee data use effectively, ensuring all departments are aligned in their efforts to protect customer data.

By taking these steps, organizations can build a solid foundation for data governance, helping to protect sensitive information and maintain customer trust.

Addressing risks associated with GenAI

Generative AI (GenAI) brings unique challenges that require careful attention to ensure data privacy. These challenges include:

  • Data inaccuracies: Potential inaccuracies in data generated by AI.
  • Algorithmic biases: Inherent biases within AI algorithms that can skew outcomes.

Rodi highlights the need for organizations to maintain a thorough inventory of where and how AI is being used. Implementing a responsible AI policy that reflects the company’s values and adheres to ethical standards is crucial. Such a policy should include clear guidelines for the development and deployment of AI systems, ensuring transparency and accountability.

Regular assessments and updates to these policies help in adapting to new risks and regulatory changes. Establishing a cross-functional team to oversee AI usage ensures that all departments are aligned in managing AI-related risks. This team can provide ongoing monitoring and address any emerging issues promptly. By taking these steps, companies can mitigate the risks associated with generative AI and maintain customer trust.

Strengthening cybersecurity protocols

The rise of GenAI has significantly changed the cybersecurity landscape, presenting new and complex challenges. Cybersecurity teams must stay ahead of these developments by continually reviewing and updating their security measures. This includes:

  • Identifying vulnerabilities: Regularly assessing potential weaknesses in current systems.
  • Proactive measures: Taking steps to address identified vulnerabilities before they can be exploited.

Rodi underscores the necessity for companies to adapt their cybersecurity protocols in response to the evolving threat environment. This proactive stance is essential for defending against sophisticated cyber threats, such as the creation of more realistic deepfakes or the automated generation of malicious code.

Implementing robust security measures and fostering a culture of vigilance within the organization can help mitigate these risks. Ensuring that employees are trained and aware of the latest security practices and potential threats is also crucial. Regularly updating and testing security systems will help organizations maintain strong defenses against potential cyberattacks, thereby protecting customer data and preserving trust.

Fostering a culture of data privacy in 2025

Creating a culture of privacy respect within an organization requires a multifaceted approach that goes beyond mere compliance. It starts with a commitment from leadership to prioritize data privacy and integrate it into the company’s core values. This commitment must be clearly communicated throughout the organization, emphasizing the importance of protecting customer data as a critical element of the company’s mission.

Our Education & Templates Library, available through the Diligent One Platform, includes a Cyber Risk & Strategy Certification developed by the Diligent Institute and McNees Wallace offering a comprehensive introduction to cyber security designed to build foundational literacy and knowledge. Tailored for practitioners, directors and leadership, this content contains essential modules about cyber and data privacy regulation for safeguarding organizations. By equipping you with the tools and knowledge to navigate this complex topic, we aim to empower you to make informed decisions and protect your organization in the digital age.

Stay connected to keep ahead of cyber risk

Connect with top global experts in governance and cyber risk management to explore new technologies, frameworks and leadership approaches that will strengthen your organization’s cyber resilience. The Cyber Risk Virtual Summit (February 5-6, 2025) provides an exclusive opportunity to deepen your understanding of emerging cybersecurity challenges and strategies.

Why this event is essential for you:

  • Gain actionable insights into the latest trends and strategies for effective cybersecurity governance and risk oversight.
  • Network with experts to uncover best practices for communicating cyber risk with the board and aligning cybersecurity with your organization’s strategic goals.
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Reserve your spot today and take the lead in shaping the future of cybersecurity governance!

  • Register for the AMERICAS event here (February 5, 2025)
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